Including chairman of Health Economy Society of Guangdong Province Chen Xinwei, president of Health and Family Planning Department of Zhanjiang City Zhang Jianwen, party secretary of Guangdong Medical University affiliated Hospital Chen Chan, Service Center’s director and Special Committee’s chairman of Traditional Chinese Medicine Hospital of Guangdong Province Xia Ping, vice party secretary of Guangdong Medical University Yang Yunbin, “Role Model of the Times”, chief president of Guangzhou Fuda Cancer Hospital Xu Kecheng, more than 500 leaders of medical industry, colleges, health departments and media from all around the country presented at this conference.
2016 is the first year of the 13th Five-year Plan and the first year of new health care reform. Confronted with new opportunity and challenge, how does hospital improve comprehensive strength from connotation construction? It’s a topic that can’t be avoided.
Host of this conference raised a question to chief president Xu Kecheng: Nowadays, what is the core of private hospital’s development? Chief president Xu Kecheng walked on the stage and delivered a speech on How Does Private Hospital Survive and Develop? He took Fuda Cancer Hospital as an example to explain from “topic and strategy”, “words and characteristic”, “integrity and charity” and “innovation and pursuit” four parts.
He said that former minister of Health Department Chen Minzhang told him to be good a man and work hard as early as in the 1990s. To be a good man meant to be moral and honest, and to work hard meant to treat patients with skills, genuine and effective medical skills. Later on, he added more explanation to those two sentences and composed it as motto of Fuda Cancer Hospital—“Professional medical skills, patients friendly services.”
In 2016, Wei Zexi’s Incident hurts private hospital’s reputation. Xu Kecheng said that what was the most missing thing of some private hospital? He thought it were morality and integrity. Wei Zexi’s Incident seemed like a man’s death of who had a fail immunotherapy at outsourced department. In fact, the incident was brought by private organization’s dishonesty.
Xu Kecheng thought that one core of private hospital’s development was integrity. “Our hospital is a private hospital. Without investment from the state, we must practice morality and honesty to make hospital survive and develop.”
Xu Kecheng once was president of a state hospital. A decade ago, he established Guangzhou Fuda Cancer Hospital. At the first day, he told the staff that integrity was at the first place. He said that it’s not a good way to develop private hospital by advertisement. He insisted in not advertizing. It didn’t mean that advertisement was bad, but advertisement contained some false information inevitably. In fact, their patients came from 86 countries and regions all around the world. Without integrity or real skills, just good advertisement could not gain respect and recognition from patients.
Xu Kecheng said that a great number of patients trusted them for so many years because they were honest. In their hospital, it’s common to see patients and medical staff going out, having dinner and celebrating birthday together. But the cost of those activities was all paid by medical staff. Which made him proud most was there was no medical staff accepting patients’ money and dinner invitation these years. He also said, “most patients that treated at FUDA were serious and refused by other hospital abroad and at home. We create some little miracles with passion, conscience, skills and untiring efforts.”
At last, he said, “our experience tells us private hospital want to survive and develop. Mission is the premise. Strategy is the wisdom. Characteristic is the plan. Integrity is the foundation. Innovation is the brand.”
After the speech, Xu Kecheng donated all his lecture fees to Little Bees Volunteers Group of Guangdong Medical University affiliated Hospital because he was deeply touched by the good deeds that the group does for serving patients.
没有评论:
发表评论