The event was held by 39.net. More than 70 leaders from many large-scale hospitals in China, more than 120 medical experts, over 500 elites of pharmaceutical industry and over 60 media attended this event. The award ceremony released several prizes including “Person of the Year”, “Most Popular Three-A Hospital of China” and “Most Social Responsible Hospital of the Year” etc.
“Most Social Responsible Prize of the Year” were a series of prizes which including “Most Social Responsible Multinational Pharmaceutical Company of the Year”, “Most Social Responsible Public Pharmaceutical Company of the Year”, “Most Social Responsible Specialized Hospital of the Year” and “Most Social Responsible Charitable Activity” etc.
There were six pharmaceutical companies, a specialized hospital and a charitable activity winning the series of prizes. They are public-spirited. They work hard to create value and undertake social responsibility, which makes them set example of taking social responsibility in medicine in 2016.
Among them, Guangzhou Fuda Cancer Hospital was awarded the prize “Most Social Responsible Specialized Hospital of the Year”, which was the only specialized hospital winning the award over the country.
Zuo Jiansheng (R3), president of Guangzhou Fuda Medical Co., Ltd. received the award.
Zuo Jiansheng, president of Guangzhou Fuda Medical Co., Ltd said: “Being awarded the prize ‘Most Social Responsible Specialized Hospital of the Year’ is the greatest support and praise.”
How a social responsible hospital develops
At present, people’s general recognition to private hospital is low. From their point of view, it’s hard to connect “social responsibility” with “private hospital”.
However, Guangzhou Fuda Cancer Hospital is just a private specialized hospital. Thought it has developed for just 13 years, it sets many records in the industry. FUDA devotes to improve terminal cancer patient’s life quality and prolong their life. It broke the usual bad habit of accepting red packets from patients and their family. Accepting red pockets, brokerage, meals and gifts never happen at FUDA. And it has donated more than 18 million yuan in all kinds of charitable activities.
“Since established, FUDA always makes effort to be responsible to society and shape new image of private hospital with excellent medical skills and noble medical ethics. Winning the prize ‘Most Social Responsible Specialized Hospital of the Year’ is the greatest support and praise to us.” President of Guangzhou Fuda Medical Co., Ltd. said.
Holding on to integrity, facing up to challenge and continuing to make innovation are the key elements that made Fuda Hospital role model of undertaking social responsibility.
Keyword 1: Integrity
What private hospital lacks is brand and trust from patient nowadays. Chief president Xu Kecheng hopes to develop a different hospital, branded and trustworthy hospital when he established Fuda Cancer Hospital. Integrity is the base of private hospital’s development. If company doesn’t hold to integrity, it’s just like chronic suicide.
General manager of Guangzhou Fuda Cancer Hospital Liu Jianguo pointed out that, as a private cancer specialized hospital, the brand of FUDA was not accumulated overnight but day by day.
★ Legal operation and paying taxes as required. From 2008 to
2014, this private hospital has paid more than 200 million yuan in tax. Just in last year, it paid over 30 million yuan in tax, which made it became AAA taxpayer enterprise of Guangzhou.
★ Never forget public welfare thought it’s not public hospital. Guangzhou Fuda Cancer Hospital insists in devoting into social public welfare career and charitable activities. In Wenchuan earthquake in 2008, FUDA donated 9.5 million in cash, ranking the first place among medical organizations of Guangdong. And it also sent the first medical team from private hospital. In Ya’an earthquake in 2013, they donated 5 million yuan. They donated 2 million for injured children and their family in Tianjing explosive accident at August 12…
FUDA has eliminated about 5 million yuan medical fee of more than 400 poor patients with low income. Although it reduced little profit, it took responsibility for society and won social trust so that winning brand awareness and good reputation.
★ To patients, FUDA holds on to “Three Nos” principle. No overtreatment, no excessive examination, no overmedication. FUDA charges with integrity. Meanwhile, FUDA sets strict regulation – Medical staff is prohibited accepting red pockets, brokerage and meals. Once accept patient’s red pocket or any gift, related person not only has to afford the patient’s entire medical fee, but also accepted punishment, even dismissal.
At FUDA, noble medical ethics and excellent medical skills are listed as two essential requirements of hospital’s development. “Professional medical care, friendly patient services”, the hospital tenet is practiced in every detail, which winning trust from numerous patients at home and abroad.
Keyword 2: Challenge
It’s a hospital with short history and a hospital that constantly creating life miracles. Under the leadership of chief president Xu Kecheng, medical teams have successfully challenged “incurable disease”: Gurli from Denmark, Lana from Saudi Abrabia, Liangliang and Airin from Malaysia, Mingzai and Bingbing etc. Cancer patients who were on the edge of life and death gain new life here one by one.
As such, it attracts patients from more than 80 countries to seek medical care here. FUDA also has developed from a small hospital with 20 ward beds to a medical group with two districts and over 400 ward beds.
Chief president Xu Kecheng stressed, “Hospital’s development depends on choosing different way that people can’t imagine. We should think about it. Things that others do not dare to do, we should spare no effort to do it. Facing up to challenges has been FUDA’s style. It’s sure that challenging the impossible is based on security kept by academic pursuit, professional and careful preparation. ”
On August 11, it successfully operated a Nanoknife surgery for an 89-year old Philippine patient with pancreas head tumor, which remarking the case of the oldest pancreatic cancer patient that accepted Nanoknife therapy. FUDA set a new record again in the world.
Keyword 3: Innovation
Guangzhou Fuda Cancer Hospital mainly accepts advanced cancer patients. Enhancing patient’s life quality and survival requires not only sincere services, but also real medical skills, the “hard power” of treating cancer.
Making innovation is the fundamental solution of hospital’s development. Therefore, FUDA sticks to develop hospital by technology since it established. And it gathers a group of experts and scholars at home and abroad to explore cancer treatment. FUDA firstly introduced advanced techniques like cryosurgery, Nanoknife therapy etc. in China, which remarking many firsts in the industry.
More than ten thousand cases of cryosurgery for cancer treatment ranks the first in the world. Successful rates of treating pancreatic cancer, central lung cancer and giant liver cancer etc. rank first. It published the first work of cryosurgery Cryosurgery for Cancer (written by Xu Kecheng and Niu Lizhi) and the first work of New Techinique of Cancer Ablation -- Irreversible Electroporation (written by Xu Kecheng and Niu Lizhi).
As one of the units firstly introducing cryosurgery, FUDA won “Outstanding Contribution to World Cryosurgery Award” by International Society of Cryosurgery, “Outstanding Contribution Award” by World Conference on Interventional Oncology, “Outstanding Contribution Award” by China Academic Conference on Mini-invasive Cancer Treatment etc.
In 2010, Fuda Cancer Hospital was elected as “National Clinical Key Department (Oncology Department)” among 5500 private hospital in China by Chinese Health Department. Meanwhile, FUDA was approved as “Clinical Key Department (Oncology Department) of Guangdong”.
Behind the series of firsts, there are persistent explorations to medical difficulty and philanthropic humanistic feelings of medical staff at Fuda Cancer Hospital, as well as the reflection of undertaking social responsibility.
